All Resources
In this article:
minus iconplus icon
Share the Blog

Use Redshift Data Scrambling for Additional Data Protection

May 3, 2023
8
 Min Read

According to IBM, a data breach in the United States cost companies an average of 9.44 million dollars in 2022. It is now more important than ever for organizations to place high importance on protecting confidential information. Data scrambling, which can add an extra layer of security to data, is one approach to accomplish this. 

In this post, we'll analyze the value of data protection, look at the potential financial consequences of data breaches, and talk about how Redshift Data Scrambling may help protect private information.

The Importance of Data Protection

Data protection is essential to safeguard sensitive data from unauthorized access. Identity theft, financial fraud,and other serious consequences are all possible as a result of a data breach. Data protection is also crucial for compliance reasons. Sensitive data must be protected by law in several sectors, including government, banking, and healthcare. Heavy fines, legal problems, and business loss may result from failure to abide by these regulations.

Hackers employ many techniques, including phishing, malware, insider threats, and hacking, to get access to confidential information. For example, a phishing assault may lead to the theft of login information, and malware may infect a system, opening the door for additional attacks and data theft. 

So how to protect yourself against these attacks and minimize your data attack surface?

What is Redshift Data Masking?

Redshift data masking is a technique used to protect sensitive data in Amazon Redshift; a cloud-based data warehousing and analytics service. Redshift data masking involves replacing sensitive data with fictitious, realistic values to protect it from unauthorized access or exposure. It is possible to enhance data security by utilizing Redshift data masking in conjunction with other security measures, such as access control and encryption, in order to create a comprehensive data protection plan.

What is Redshift Data Masking

What is Redshift Data Scrambling?

Redshift data scrambling protects confidential information in a Redshift database by altering original data values using algorithms or formulas, creating unrecognizable data sets. This method is beneficial when sharing sensitive data with third parties or using it for testing, development, or analysis, ensuring privacy and security while enhancing usability. 

The technique is highly customizable, allowing organizations to select the desired level of protection while maintaining data usability. Redshift data scrambling is cost-effective, requiring no additional hardware or software investments, providing an attractive, low-cost solution for organizations aiming to improve cloud data security.

Data Masking vs. Data Scrambling

Data masking involves replacing sensitive data with a fictitious but realistic value. However, data scrambling, on the other hand, involves changing the original data values using an algorithm or a formula to generate a new set of values.

In some cases, data scrambling can be used as part of data masking techniques. For instance, sensitive data such as credit card numbers can be scrambled before being masked to enhance data protection further.

Setting up Redshift Data Scrambling

Having gained an understanding of Redshift and data scrambling, we can now proceed to learn how to set it up for implementation. Enabling data scrambling in Redshift requires several steps.

To achieve data scrambling in Redshift, SQL queries are utilized to invoke built-in or user-defined functions. These functions utilize a blend of cryptographic techniques and randomization to scramble the data.

The following steps are explained using an example code just for a better understanding of how to set it up:

Step 1: Create a new Redshift cluster

Create a new Redshift cluster or use an existing cluster if available. 

Redshift create cluster

Step 2: Define a scrambling key

Define a scrambling key that will be used to scramble the sensitive data.

 
SET session my_scrambling_key = 'MyScramblingKey';

In this code snippet, we are defining a scrambling key by setting a session-level parameter named <inlineCode>my_scrambling_key<inlineCode> to the value <inlineCode>MyScramblingKey<inlineCode>. This key will be used by the user-defined function to scramble the sensitive data.

Step 3: Create a user-defined function (UDF)

Create a user-defined function in Redshift that will be used to scramble the sensitive data. 


CREATE FUNCTION scramble(input_string VARCHAR)
RETURNS VARCHAR
STABLE
AS $$
DECLARE
scramble_key VARCHAR := 'MyScramblingKey';
BEGIN
-- Scramble the input string using the key
-- and return the scrambled output
RETURN ;
END;
$$ LANGUAGE plpgsql;

Here, we are creating a UDF named <inlineCode>scramble<inlineCode> that takes a string input and returns the scrambled output. The function is defined as <inlineCode>STABLE<inlineCode>, which means that it will always return the same result for the same input, which is important for data scrambling. You will need to input your own scrambling logic.

Step 4: Apply the UDF to sensitive columns

Apply the UDF to the sensitive columns in the database that need to be scrambled.


UPDATE employee SET ssn = scramble(ssn);

For example, applying the <inlineCode>scramble<inlineCode> UDF to a column saying, <inlineCode>ssn<inlineCode> in a table named <inlineCode>employee<inlineCode>. The <inlineCode>UPDATE<inlineCode> statement calls the <inlineCode>scramble<inlineCode> UDF and updates the values in the <inlineCode>ssn<inlineCode> column with the scrambled values.

Step 5: Test and validate the scrambled data

Test and validate the scrambled data to ensure that it is unreadable and unusable by unauthorized parties.


SELECT ssn, scramble(ssn) AS scrambled_ssn
FROM employee;

In this snippet, we are running a <inlineCode>SELECT<inlineCode> statement to retrieve the <inlineCode>ssn<inlineCode> column and the corresponding scrambled value using the <inlineCode>scramble<inlineCode> UDF. We can compare the original and scrambled values to ensure that the scrambling is working as expected. 

Step 6: Monitor and maintain the scrambled data

To monitor and maintain the scrambled data, we can regularly check the sensitive columns to ensure that they are still rearranged and that there are no vulnerabilities or breaches. We should also maintain the scrambling key and UDF to ensure that they are up-to-date and effective.

Different Options for Scrambling Data in Redshift

Selecting a data scrambling technique involves balancing security levels, data sensitivity, and application requirements. Various general algorithms exist, each with unique pros and cons. To scramble data in Amazon Redshift, you can use the following Python code samples in conjunction with a library like psycopg2 to interact with your Redshift cluster. Before executing the code samples, you will need to install the psycopg2 library:


pip install psycopg2

Random

Utilizing a random number generator, the Random option quickly secures data, although its susceptibility to reverse engineering limits its robustness for long-term protection.


import random
import string
import psycopg2

def random_scramble(data):
    scrambled = ""
    for char in data:
        scrambled += random.choice(string.ascii_letters + string.digits)
    return scrambled

# Connect to your Redshift cluster
conn = psycopg2.connect(host='your_host', port='your_port', dbname='your_dbname', user='your_user', password='your_password')
cursor = conn.cursor()
# Fetch data from your table
cursor.execute("SELECT sensitive_column FROM your_table;")
rows = cursor.fetchall()

# Scramble the data
scrambled_rows = [(random_scramble(row[0]),) for row in rows]

# Update the data in the table
cursor.executemany("UPDATE your_table SET sensitive_column = %s WHERE sensitive_column = %s;", [(scrambled, original) for scrambled, original in zip(scrambled_rows, rows)])
conn.commit()

# Close the connection
cursor.close()
conn.close()

Shuffle

The Shuffle option enhances security by rearranging data characters. However, it remains prone to brute-force attacks, despite being harder to reverse-engineer.


import random
import psycopg2

def shuffle_scramble(data):
    data_list = list(data)
    random.shuffle(data_list)
    return ''.join(data_list)

conn = psycopg2.connect(host='your_host', port='your_port', dbname='your_dbname', user='your_user', password='your_password')
cursor = conn.cursor()

cursor.execute("SELECT sensitive_column FROM your_table;")
rows = cursor.fetchall()

scrambled_rows = [(shuffle_scramble(row[0]),) for row in rows]

cursor.executemany("UPDATE your_table SET sensitive_column = %s WHERE sensitive_column = %s;", [(scrambled, original) for scrambled, original in zip(scrambled_rows, rows)])
conn.commit()

cursor.close()
conn.close()

Reversible

By scrambling characters in a decryption key-reversible manner, the Reversible method poses a greater challenge to attackers but is still vulnerable to brute-force attacks. We’ll use the Caesar cipher as an example.


def caesar_cipher(data, key):
    encrypted = ""
    for char in data:
        if char.isalpha():
            shift = key % 26
            if char.islower():
                encrypted += chr((ord(char) - 97 + shift) % 26 + 97)
            else:
                encrypted += chr((ord(char) - 65 + shift) % 26 + 65)
        else:
            encrypted += char
    return encrypted

conn = psycopg2.connect(host='your_host', port='your_port', dbname='your_dbname', user='your_user', password='your_password')
cursor = conn.cursor()

cursor.execute("SELECT sensitive_column FROM your_table;")
rows = cursor.fetchall()

key = 5
encrypted_rows = [(caesar_cipher(row[0], key),) for row in rows]
cursor.executemany("UPDATE your_table SET sensitive_column = %s WHERE sensitive_column = %s;", [(encrypted, original) for encrypted, original in zip(encrypted_rows, rows)])
conn.commit()

cursor.close()
conn.close()

Custom

The Custom option enables users to create tailor-made algorithms to resist specific attack types, potentially offering superior security. However, the development and implementation of custom algorithms demand greater time and expertise.

Best Practices for Using Redshift Data Scrambling

There are several best practices that should be followed when using Redshift Data Scrambling to ensure maximum protection:

Use Unique Keys for Each Table

To ensure that the data is not compromised if one key is compromised, each table should have its own unique key pair. This can be achieved by creating a unique index on the table.


CREATE UNIQUE INDEX idx_unique_key ON table_name (column_name);

Encrypt Sensitive Data Fields 

Sensitive data fields such as credit card numbers and social security numbers should be encrypted to provide an additional layer of security. You can encrypt data fields in Redshift using the ENCRYPT function. Here's an example of how to encrypt a credit card number field:


SELECT ENCRYPT('1234-5678-9012-3456', 'your_encryption_key_here');

Use Strong Encryption Algorithms

Strong encryption algorithms such as AES-256 should be used to provide the strongest protection. Redshift supports AES-256 encryption for data at rest and in transit.


CREATE TABLE encrypted_table (  sensitive_data VARCHAR(255) ENCODE ZSTD ENCRYPT 'aes256' KEY 'my_key');

Control Access to Encryption Keys 

Access to encryption keys should be restricted to authorized personnel to prevent unauthorized access to sensitive data. You can achieve this by setting up an AWS KMS (Key Management Service) to manage your encryption keys. Here's an example of how to restrict access to an encryption key using KMS in Python:


import boto3

kms = boto3.client('kms')

key_id = 'your_key_id_here'
grantee_principal = 'arn:aws:iam::123456789012:user/jane'

response = kms.create_grant(
    KeyId=key_id,
    GranteePrincipal=grantee_principal,
    Operations=['Decrypt']
)

print(response)

Regularly Rotate Encryption Keys 

Regular rotation of encryption keys ensures that any compromised keys do not provide unauthorized access to sensitive data. You can schedule regular key rotation in AWS KMS by setting a key policy that specifies a rotation schedule. Here's an example of how to schedule annual key rotation in KMS using the AWS CLI:

 
aws kms put-key-policy \\
    --key-id your_key_id_here \\
    --policy-name default \\
    --policy
    "{\\"Version\\":\\"2012-10-17\\",\\"Statement\\":[{\\"Effect\\":\\"Allow\\"
    "{\\"Version\\":\\"2012-10-17\\",\\"Statement\\":[{\\"Effect\\":\\"Allow\\"
    \\":\\"kms:RotateKey\\",\\"Resource\\":\\"*\\"},{\\"Effect\\":\\"Allow\\",\
    \"Principal\\":{\\"AWS\\":\\"arn:aws:iam::123456789012:root\\"},\\"Action\\
    ":\\"kms:CreateGrant\\",\\"Resource\\":\\"*\\",\\"Condition\\":{\\"Bool\\":
    {\\"kms:GrantIsForAWSResource\\":\\"true\\"}}}]}"

Turn on logging 

To track user access to sensitive data and identify any unwanted access, logging must be enabled. All SQL commands that are executed on your cluster are logged when you activate query logging in Amazon Redshift. This applies to queries that access sensitive data as well as data-scrambling operations. Afterwards, you may examine these logs to look for any strange access patterns or suspect activities.

You may use the following SQL statement to make query logging available in Amazon Redshift:

ALTER DATABASE  SET enable_user_activity_logging=true;

The stl query system table may be used to retrieve the logs once query logging has been enabled. For instance, the SQL query shown below will display all queries that reached a certain table:

Monitor Performance 

Data scrambling is often a resource-intensive practice, so it’s good to monitor CPU usage, memory usage, and disk I/O to ensure your cluster isn’t being overloaded. In Redshift, you can use the <inlineCode>svl_query_summary<inlineCode> and <inlineCode>svl_query_report<inlineCode> system views to monitor query performance. You can also use Amazon CloudWatch to monitor metrics such as CPU usage and disk space.

Amazon CloudWatch

Establishing Backup and Disaster Recovery

In order to prevent data loss in the case of a disaster, backup and disaster recovery mechanisms should be put in place. Automated backups and manual snapshots are only two of the backup and recovery methods offered by Amazon Redshift. Automatic backups are taken once every eight hours by default. 

Moreover, you may always manually take a snapshot of your cluster. In the case of a breakdown or disaster, your cluster may be restored using these backups and snapshots. Use this SQL query to manually take a snapshot of your cluster in Amazon Redshift:

CREATE SNAPSHOT ; 

To restore a snapshot, you can use the <inlineCode>RESTORE<inlineCode> command. For example:


RESTORE 'snapshot_name' TO 'new_cluster_name';

Frequent Review and Updates

To ensure that data scrambling procedures remain effective and up-to-date with the latest security requirements, it is crucial to consistently review and update them. This process should include examining backup and recovery procedures, encryption techniques, and access controls.

In Amazon Redshift, you can assess access controls by inspecting all roles and their associated permissions in the <inlineCode>pg_roles<inlineCode> system catalog database. It is essential to confirm that only authorized individuals have access to sensitive information.

To analyze encryption techniques, use the <inlineCode>pg_catalog.pg_attribute<inlineCode> system catalog table, which allows you to inspect data types and encryption settings for each column in your tables. Ensure that sensitive data fields are protected with robust encryption methods, such as AES-256.

The AWS CLI commands <inlineCode>aws backup plan<inlineCode> and <inlineCode>aws backup vault<inlineCode> enable you to review your backup plans and vaults, as well as evaluate backup and recovery procedures. Make sure your backup and recovery procedures are properly configured and up-to-date.

Decrypting Data in Redshift

There are different options for decrypting data, depending on the encryption method used and the tools available; the decryption process is similar to of encryption, usually a custom UDF is used to decrypt the data, let’s look at one example of decrypting data scrambling with a substitution cipher.

Step 1: Create a UDF with decryption logic for substitution


CREATE FUNCTION decrypt_substitution(ciphertext varchar) RETURNS varchar
IMMUTABLE AS $$
    alphabet = 'abcdefghijklmnopqrstuvwxyz'
    substitution = 'ijklmnopqrstuvwxyzabcdefgh'
    reverse_substitution = ''.join(sorted(substitution, key=lambda c: substitution.index(c)))
    plaintext = ''
    for i in range(len(ciphertext)):
        index = substitution.find(ciphertext[i])
        if index == -1:
            plaintext += ciphertext[i]
        else:
            plaintext += reverse_substitution[index]
    return plaintext
$$ LANGUAGE plpythonu;

Step 2: Move the data back after truncating and applying the decryption function


TRUNCATE original_table;
INSERT INTO original_table (column1, decrypted_column2, column3)
SELECT column1, decrypt_substitution(encrypted_column2), column3
FROM temp_table;

In this example, encrypted_column2 is the encrypted version of column2 in the temp_table. The decrypt_substitution function is applied to encrypted_column2, and the result is inserted into the decrypted_column2 in the original_table. Make sure to replace column1, column2, and column3 with the appropriate column names, and adjust the INSERT INTO statement accordingly if you have more or fewer columns in your table.

Conclusion

Redshift data scrambling is an effective tool for additional data protection and should be considered as part of an organization's overall data security strategy. In this blog post, we looked into the importance of data protection and how this can be integrated effectively into the  data warehouse. Then, we covered the difference between data scrambling and data masking before diving into how one can set up Redshift data scrambling.

Once you begin to accustom to Redshift data scrambling, you can upgrade your security techniques with different techniques for scrambling data and best practices including encryption practices, logging, and performance monitoring. Organizations may improve their data security posture management (DSPM) and reduce the risk of possible breaches by adhering to these recommendations and using an efficient strategy.

Veronica is the security researcher at Sentra. She brings a wealth of knowledge and experience as a cybersecurity researcher. Her main focuses are researching the main cloud provider services and AI infrastructures for Data related threats and techniques.

Subscribe

Latest Blog Posts

Yoav Regev
Yoav Regev
January 15, 2025
3
Min Read

The Importance of Data Security for Growth: A Blueprint for Innovation

The Importance of Data Security for Growth: A Blueprint for Innovation

“For whosoever commands the sea commands the trade; whosoever commands the trade of the world commands the riches of the world, and consequently the world itself.” — Sir Walter Raleigh.

For centuries, power belonged to those who ruled the seas. Today, power belongs to those who control and harness their data’s potential. But let’s face it—many organizations are adrift, overwhelmed by the sheer volume of data and rushing to keep pace in a rapidly shifting threatscape. Navigating these waters requires clarity, foresight, and the right tools to stay afloat and steer toward success. Sound familiar? 

In this new reality, controlling data now drives success. But success isn’t just about collecting data, it’s about being truly data-driven. For modern businesses, data isn’t just another resource. Data is the engine of growth, innovation, and smarter decision-making. Yet many leaders still grapple with critical questions:

  • Are you really in control of your data?
  • Do you make decisions based on the insights your data provides?
  • Are you using it to navigate toward long-term success?

In this blog, I’ll explore why mastering your data isn’t just a strategic advantage—it’s the foundation of survival in today’s competitive market - Data is the way to success and prosperity in an organization. I’ll also break down how forward-thinking organizations are using comprehensive Data Security Platforms to navigate this new era where speed, innovation, and security can finally coexist.

The Role of Data in Organizational Success

Data drives innovation, fuels growth, and powers smart decision-making. Businesses use data to develop new products, improve customer experiences, and maintain a competitive edge. But let’s be clear, collecting vast amounts of data isn’t enough. True success comes from securing it, understanding it, and putting it to work effectively.

If you don’t fully understand or protect your data, how valuable can it really be?

Organizations face a constant barrage of threats: data breaches, shadow data, and excessive access permissions. Without strong safeguards, these vulnerabilities don’t just pose risks—they become ticking time bombs.

For years, controlling and understanding your data was impossible—it was a complex, imprecise, expensive, and time-consuming process that required significant resources. Today, for the first time ever, there is a solution. With innovative approaches and cutting-edge technology, organizations can now gain the clarity and control they need to manage their data effectively!

With the right approach, businesses can transform their data management from a reactive process to a competitive advantage, driving both innovation and resilience. As data security demands grow, these tools have evolved into something much more powerful: comprehensive Data Security Platforms (DSPs). Unlike basic solutions, you can expect a data security platform to deliver advanced capabilities such as enhanced access control, real-time threat monitoring, and holistic data management. This all-encompassing approach doesn’t just protect sensitive data—it makes it actionable and valuable, empowering organizations to thrive in an ever-changing landscape.

Building a strong data security strategy starts with visionary leadership. It’s about creating a foundation that not only protects data but enables organizations to innovate fearlessly in the face of uncertainty.

The Three Key Pillars for Securing and Leveraging Data

1. Understand Your Data

The foundation of any data security strategy is visibility. Knowing where your data is stored, who has access to it, and what sensitive information it contains is essential. Data sprawl remains a challenge for many organizations. The latest tools, powered by automation and intelligence, provide unprecedented clarity by discovering, classifying, and mapping sensitive data. These insights allow businesses to make sharper, faster decisions to protect and harness their most valuable resource.

Beyond discovery, advanced tools continuously monitor data flows, track changes, and alert teams to potential risks in real-time. With a complete understanding of their data, organizations can shift from reactive responses to proactive management.

2. Control Your Data

Visibility is the first step; control is the next. Managing access to sensitive information is critical to minimizing risk. This involves identifying overly broad permissions and ensuring that access is granted only to those who truly need it.

Having full control of your data becomes even more challenging when data is copied or moved between environments—such as from private to public or from encrypted to unencrypted. This process creates "similar data," in which data that was initially secure becomes exposed to greater risk by being moved into a lower environment. Data that was once limited to a small, regulated group of identities (users) then becomes accessible by a larger number of users, resulting in a significant loss of control.

Effective data security strategies go beyond identifying these issues. They enforce access policies, automate corrective actions, and integrate with identity and access management systems to help organizations maintain a strong security posture, even as their business needs change and evolve. In addition to having robust data identification methods, it’s crucial to prioritize the implementation of access control measures. This involves establishing Role-based Access Control (RBAC) and Attribute-based Access Control (ABAC) policies, so that the right users have permissions at the right times.

3. Monitor Your Data

Real security goes beyond awareness—it demands a dynamic approach. Real-time monitoring doesn’t just detect risks and threats; it anticipates them. By spotting unusual behaviors or unauthorized access early, businesses can preempt incidents and maintain trust in an increasingly volatile digital environment. Advanced tools provide visibility into suspicious activities, offer real-time alerts, and automate responses, enabling security teams to act swiftly. This ongoing oversight ensures that businesses stay resilient and adaptive in an ever-changing environment.

Being Fast and Secure

In today’s competitive market, speed drives success—but speed without security is a recipe for disaster. Organizations must balance rapid innovation with robust protection.

Modern tools streamline security operations by delivering actionable insights for faster, more informed risk responses. A comprehensive Data Security Platform goes further by integrating security workflows, automating threat detection, and enabling real-time remediation across multi-cloud environments. By embedding security into daily processes, businesses can maintain agility while protecting their most critical assets.

Why Continuous Data Security is the Key to Long-Term Growth

Data security isn’t a one-and-done effort—it’s an ongoing commitment. As businesses scale and adopt new technologies, their data environments grow more complex, and security threats continue to evolve. Organizations that continuously understand and control their data are poised to turn uncertainty into opportunity. By maintaining this control, they sustain growth, protect trust, and future-proof their success.

Adaptability is the foundation of long-term success. A robust data security platform evolves with your business, providing continuous visibility, automating risk management, and enabling proactive security measures. By embedding these capabilities into daily operations, organizations can maintain speed and agility without compromising protection.

In today’s data-driven world, success hinges on making informed decisions with secure data. Businesses that master continuous data security will not only safeguard their assets but also position themselves to thrive in an ever-changing competitive landscape.

Conclusion: The Critical Link Between Data Security and Success

Data is the lifeblood of modern businesses, driving growth, innovation, and decision-making. But with this immense value comes an equally immense responsibility: protecting it. A comprehensive data security platform goes beyond the basics, unifying discovery, classification, access governance, and real-time protection into a single proactive approach. True success in a data-driven world demands more than agility—it requires mastery. Organizations that embrace data security as a catalyst for innovation and resilience are the ones who will lead the way in today’s competitive landscape.

The question is: Will you lead the charge or risk being left behind? The opportunity to secure your future starts now.

Final thought: In my work with organizations across industries, I’ve seen firsthand how those who treat data security as a strategic enabler, rather than an obligation, consistently outperform their peers. The future belongs to those who lead with confidence, clarity, and control.

If you're interested in learning how Sentra's Data Security Platform can help you understand and protect your data to drive success in today’s competitive landscape, request a demo today.

Read More
Yair Cohen
Yair Cohen
January 13, 2025
4
Min Read
Data Security

Automating Sensitive Data Classification in Audio, Image and Video Files

Automating Sensitive Data Classification in Audio, Image and Video Files

The world we live in is constantly changing. Innovation and technology are advancing at an unprecedented pace. So much innovation and high tech. Yet, in the midst of all this progress, vast amounts of critical data continue to be stored in various formats, often scattered across network file shares network file shares or cloud storage. Not just structured documents—PDFs, text files, or PowerPoint presentations - we're talking about audio recordings, video files, x-ray images, engineering charts, and so much more.

How do you truly understand the content hidden within these formats? 

After all, many of these files could contain your organization’s crown jewels—sensitive data, intellectual property, and proprietary information—that must be carefully protected.

Importance of Extracting and Understanding Unstructured Data

Extracting and analyzing data from audio, image and video files is crucial in a data-driven world. Media files often contain valuable and sensitive information that, when processed effectively, can be leveraged for various applications.

  • Accessibility: Transcribing audio into text helps make content accessible to people with hearing impairments and improves usability across different languages and regions, ensuring compliance with accessibility regulations.
  • Searchability: Text extraction enables indexing of media content, making it easier to search and categorize based on keywords or topics. This becomes critical when managing sensitive data, ensuring that privacy and security standards are maintained while improving data discoverability.
  • Insights and Analytics: Understanding the content of audio, video, or images can help derive actionable insights for fields like marketing, security, and education. This includes identifying sensitive data that may require protection, ensuring compliance with privacy regulations, and protecting against unauthorized access.
  • Automation: Automated analysis of multimedia content supports workflows like content moderation, fraud detection, and automated video tagging. This helps prevent exposure of sensitive data and strengthens security measures by identifying potential risks or breaches in real-time.
  • Compliance and Legal Reasons: Accurate transcription and content analysis are essential for meeting regulatory requirements and conducting audits, particularly when dealing with sensitive or personally identifiable information (PII). Proper extraction and understanding of media data help ensure that organizations comply with privacy laws such as GDPR or HIPAA, safeguarding against data breaches and potential legal issues.

Effective extraction and analysis of media files unlocks valuable insights while also playing a critical role in maintaining robust data security and ensuring compliance with evolving regulations.

Cases Where Sensitive Data Can Be Found in Audio & MP4 Files

In industries such as retail and consumer services, call centers frequently record customer calls for quality assurance purposes. These recordings often contain sensitive information like personally identifiable information (PII) and payment card data (PCI), which need to be safeguarded. In the media sector, intellectual property often consists of unpublished or licensed videos, such as films and TV shows, which are copyrighted and require protection with rights management technology. However, it's common for employees or apps to extract snippets or screenshots from these videos and store them on personal drives or in unsecured environments, exposing valuable content to unauthorized access.

Another example is when intellectual property or trade secrets are inadvertently shared through unsecured audio or video files, putting sensitive business information at risk - or simply a leakage of confidential information such as non-public sales figures for a publicly traded company. Serious damage can occur to a public company if a bad actor got a hold of an internal audio or video call recording in advance where forecasts or other non-public sales figures are discussed. This would likely be a material disclosure requiring regulatory reporting (ie., for SEC 4-day material breach compliance).

Discover Sensitive Data in MP4s and Audio with Sentra

AI-powered technologies that extract text from images, audio, and video are built on advanced machine learning models like Optical Character Recognition (OCR) and Automatic Speech Recognition (ASR)

OCR converts visual text in images or videos into editable, searchable formats, while ASR transcribes spoken language from audio and video into text. These systems are fueled by deep learning algorithms trained on vast datasets, enabling them to recognize diverse fonts, handwriting, languages, accents, and even complex layouts. At scale, cloud computing enables the deployment of these AI models by leveraging powerful GPUs and scalable infrastructure to handle high volumes of data efficiently. 

The Sentra Cloud-Native Platform integrates tools like serverless computing, distributed processing, and API-driven architectures, allowing it to access these advanced capabilities that run ML models on-demand. This seamless scaling capability ensures fast, accurate text extraction across the global user base.

Sentra is rapidly adopting advancements in AI-driven text extraction. A few examples of recent advancements are Optical Character Recognition (OCR) that works seamlessly on dynamic video streams and robust Automatic Speech Recognition (ASR) models capable of transcribing multilingual and domain-specific content with high accuracy. Additionally, innovations in pre-trained transformer models, like Vision-Language and Speech-Language models, enable context-aware extractions, such as identifying key information from complex layouts or detecting sentiment in spoken text. These breakthroughs are pushing the boundaries of accessibility and automation across industries, and enable data security and privacy teams to achieve what was previously thought impossible.

Large volume of sensitive data was copied into a shared drive
Data at Risk - Data Activity Overview

Sentra: An Innovator in Sensitive Data Discovery within Video & Audio

Sentra’s innovative approach to sensitive data discovery goes beyond traditional text-based formats, leveraging advanced ML and AI algorithms to extract and classify data from audio, video, and images. Extracting and understanding unstructured data from media files is increasingly critical in today’s data-driven world. These files often contain valuable and sensitive information that, when properly processed, can unlock powerful insights and drive better decision-making across industries. Sentra’s solution contextualizes multimedia content to highlight what matters most for your unique needs, delivering instant answers with a single click—capabilities we believe set us apart as the only DSPM solution offering this level of functionality.

As threats continue to evolve across multiple vectors, including text, audio, and video—solution providers must constantly adopt new techniques for accurate classification and detection. AI plays a critical role in enhancing these capabilities, offering powerful tools to improve precision and scalability. Sentra is committed to driving innovation by leveraging these advanced technologies to keep data secure.

Want to see it in action? Request a demo today and discover how Sentra can help you protect sensitive data wherever it resides, even in image and audio formats.

Read More
Team Sentra
Team Sentra
December 9, 2024
3
Min Read
Data Security

8 Holiday Data Security Tips for Businesses

8 Holiday Data Security Tips for Businesses

As the end of the year approaches and the holiday season brings a slight respite to many businesses, it's the perfect time to review and strengthen your data security practices. With fewer employees in the office and a natural dip in activity, the holidays present an opportunity to take proactive steps that can safeguard your organization in the new year. From revisiting access permissions to guarding sensitive data access during downtime, these tips will help you ensure that your data remains protected, even when things are quieter.

Here's how you can bolster your business’s security efforts before the year ends:

  1. Review Access and Permissions Before the New Year
    Take advantage of the holiday downtime to review data access permissions in your systems. Ensure employees only have access to the data they need, and revoke permissions for users who no longer require them (or worse, are no longer employees). It's a proactive way to start the new year securely.
  2. Limit Access to Sensitive Data During Holiday Downtime
    With many staff members out of the office, review who has access to sensitive data. Temporarily restrict access to critical systems and data for those not on active duty to minimize the risk of accidental or malicious data exposure during the holidays.
  3. Have a Data Usage Policy
    With the holidays bringing a mix of time off and remote work, it’s a good idea to revisit your data usage policy. Creating and maintaining a data usage policy ensures clear guidelines for who can access what data, when, and how, especially during the busy holiday season when staff availability may be lower. By setting clear rules, you can help prevent unauthorized access or misuse, ensuring that your data remains secure throughout the holidays, and all the way to 2025.
  4. Eliminate Unnecessary Data to Reduce Shadow Data Risks
    Data security risks increase as long as data remains accessible. With the holiday season bringing potential distractions, it's a great time to review and delete any unnecessary sensitive data, such as PII or PHI, to prevent shadow data from posing a security risk as the year wraps up with the new year approaching.
  5. Apply Proper Hygiene to Protect Sensitive Data
    For sensitive data that must exist, be certain to apply proper hygiene such as masking/de-identification, encryption, logging, etc., to ensure the data isn’t improperly disclosed. With holiday sales, year-end reporting, and customer gift transactions in full swing, ensuring sensitive data is secure is more important than ever. Many stores have native tools that can assist (e.g., Snowflake DDM, Purview MIP, etc.).
  6. Monitor Third-Party Data Access
    Unchecked third-party access can lead to data breaches, financial loss, and reputational damage. The holidays often mean new partnerships or vendors handling seasonal activities like marketing campaigns or order fulfillment. Keep track of how vendors collect, use, and share your data. Create an inventory of vendors and map their data access to ensure proper oversight, especially during this busy time.
  7. Monitor Data Movement and Transformations
    Data is dynamic and constantly on the move. Monitor whenever data is copied, moved from one environment to another, crosses regulated perimeters (e.g., GDPR), or is ETL-processed, as these activities may introduce new sensitive data vulnerabilities. The holiday rush often involves increased data activity for promotions, logistics, and end-of-year tasks, making it crucial to ensure new data locations are secure and configurations are correct.
  8. Continuously Monitor for New Data Threats
    Despite our best protective measures, bad things happen. A user’s credentials are compromised. A partner accesses sensitive information. An intruder gains access to our network. A disgruntled employee steals secrets. The holiday season’s unique pressures and distractions increase the likelihood of these incidents. Watch for anomalies by continually monitoring data activity and alerting whenever suspicious things occur—so you can react swiftly to prevent damage or leakage, even amid the holiday bustle. A user’s credentials are compromised. A partner accesses sensitive information. An intruder gains access to our network. A disgruntled employee steals secrets. Watch for these anomalies by continually monitoring data activity and alerting whenever suspicious things occur - so you can react swiftly to prevent damage or leakage.

Wrapping Up the Year with Stronger Data Security

By taking the time to review and update your data security practices before the year wraps up, you can start the new year with confidence, knowing that your systems are secure and your data is protected. Implementing these simple but effective measures will help mitigate risks and set a strong foundation for 2025. Don't let the holiday season be an excuse for lax security - use this time wisely to ensure your organization is prepared for any data security challenges the new year may bring.

Visit Sentra's demo page to learn more about how you can ensure your organization can stay ahead and start 2025 with a stronger data security posture.

Read More
decorative ball