For four years, he was the commander of Israel’s Unit 8200, leading the world's most innovative cyber team. During those years, he saw threat actors continuously exploit sensitive data that was improperly secured, and worked to mitigate the damage this was causing to both the public and private sectors. Reflecting on these experiences, it was clear to him that sensitive data had become the most important asset in the world. In the private sector, enterprises that were leveraging data to generate new insights, develop new products, and provide better experiences, were separating themselves from the competition. As data becomes more valuable it becomes more of a target. And as the amount of sensitive data grows, so does the importance of finding the most effective way to secure it. That’s why he co-founded Sentra, together with accomplished co-founders Yoav Regev, Ron Reiter, and Yair Cohen.
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