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Understanding the Value of DSPM in Today’s Cloud Ecosystem

November 7, 2024
3
Min Read
Sentra Case Study

As businesses accelerate their digital growth, the complexity of securing sensitive data in the cloud is growing just as fast. Data moves quickly and threats are evolving even faster; keeping cloud environments secure has become one of the biggest challenges for security teams today.

In The Hacker News’ webinar, Benny Bloch, CISO at Global-e, and David Stuart, Senior Director of Product Marketing at Sentra, discuss the challenges and solutions associated with Data Security Posture Management (DSPM) and how it's reshaping the way organizations approach data protection in the cloud.

The Shift from Traditional IT Environments to the Cloud

Benny highlights how the move from traditional IT environments to the cloud has dramatically changed the security landscape. 

"In the past, we knew the boundaries of our systems. We controlled the servers, firewalls, and databases," Benny explains. However, in the cloud, these boundaries no longer exist. Data is now stored on third-party servers, integrated with SaaS solutions, and constantly moved and copied by data scientists and developers. This interconnectedness creates security challenges, as it becomes difficult to control where data resides and how it is accessed. This transition has led many CISOs to feel a loss of control.

 

As Benny points out, "When using a SaaS solution, the question becomes, is this part of your organization or not? And where do you draw the line in terms of responsibility and accountability?"

The Role of DSPM in Regaining Control

To address this challenge, organizations are turning to DSPM solutions. While Cloud Security Posture Management (CSPM) tools focus on identifying infrastructure misconfigurations and vulnerabilities, they don’t account for the movement and exposure of data across environments. DSPM, on the other hand, is designed to monitor sensitive data itself, regardless of where it resides in the cloud.

David Stuart emphasizes this difference: "CSPM focuses on your infrastructure. It’s great for monitoring cloud configurations, but DSPM tracks the movement and exposure of sensitive data. It ensures that security protections follow the data, wherever it goes."

For Benny, adopting a DSPM solution has been crucial in regaining a sense of control over data security. "Our primary goal is to protect data," he says. "While we have tools to monitor our infrastructure, it’s the data that we care most about. DSPM allows us to see where data moves, how it’s controlled, and where potential exposures lie."

Enhancing the Security Stack with DSPM

One of the biggest advantages of DSPM is its ability to complement existing security tools. For example, Benny points out that DSPM helps him make more informed decisions about where to prioritize resources. "I’m willing to take more risks in environments that don’t hold significant data. If a server has a vulnerability but isn’t connected to sensitive data, I know I have time to patch it."

By using DSPM, organizations can optimize their security stack, ensuring that data remains protected even as it moves across different environments. This level of visibility enables CISOs to focus on the most critical threats while mitigating risks to sensitive data.

A Smooth Integration with Minimal Disruption

Implementing new security tools can be a challenge, but Benny notes that the integration of Sentra’s DSPM solution was one of the smoothest experiences his team has had. "Sentra’s solution is non-intrusive. You provide account details, install a sentinel in your VPC, and you start seeing insights right away," he explains. Unlike other tools that require complex integrations, DSPM offers a connector-less architecture that reduces the need for ongoing maintenance and reconfiguration. This ease of deployment allows security teams to focus on monitoring and securing data, rather than dealing with the technical challenges of integration.

The Future of Data Security with Sentra’s DSPM

As organizations continue to rely on cloud-based services, the need for comprehensive data security solutions will only grow. DSPM is emerging as a critical component of the security stack, offering the visibility and control that CISOs need to protect their most valuable assets: data.

By integrating DSPM with other security tools like CSPM, organizations can ensure that their cloud environments remain secure, even as data moves across borders and infrastructures. As Benny concludes, "You need an ecosystem of tools that complement each other. DSPM gives you the visibility you need to make informed decisions and protect your data, no matter where it resides."

This shift towards data-centric protection is the future of AI-era security, helping organizations stay ahead of threats and maintain control over their ever-expanding digital environments.

Want to learn more about DSPM? Request a demo today!

David Stuart is Senior Director of Product Marketing for Sentra, a leading cloud-native data security platform provider, where he is responsible for product and launch planning, content creation, and analyst relations. Dave is a 20+ year security industry veteran having held product and marketing management positions at industry luminary companies such as Symantec, Sourcefire, Cisco, Tenable, and ZeroFox. Dave holds a BSEE/CS from University of Illinois, and an MBA from Northwestern Kellogg Graduate School of Management.

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Dean Taler
Dean Taler
December 22, 2025
3
Min Read

Building Automated Data Security Policies for 2026: What Security Teams Need Now

Building Automated Data Security Policies for 2026: What Security Teams Need Now

Learn how to build automated data security policies that reduce data exposure, meet GDPR, PCI DSS, and HIPAA requirements, and scale data governance across cloud, SaaS, and AI-driven environments as organizations move into 2026.

As 2025 comes to a close, one reality is clear: automated data security and governance programs are a must-have to truly leverage data and AI. Sensitive data now moves faster than human review can keep up with. It flows across multi-cloud storage, SaaS platforms, collaboration tools, logging pipelines, backups, and increasingly, AI and analytics workflows that continuously replicate data into new locations. For security and compliance teams heading into 2026, periodic audits and static policies are no longer sufficient. Regulators, customers, and boards now expect continuous visibility and enforcement.

This is why automated data security policies have become a foundational control, not a “nice to have.”

In this blog, we focus on how data security policies are actually used at the end of 2025, and how to design them so they remain effective in 2026.

You’ll learn:

  • The most important compliance and risk-driven policy use cases
  • How organizations operationalize data security policies at scale
  • Practical examples aligned with GDPR, PCI DSS, HIPAA, and internal governance

Why Automated Data Security Policies Matter Heading into 2026

The direction of regulatory enforcement and threat activity is consistent:

  • Continuous compliance is now expected, not implied
  • Overexposed data is increasingly used for extortion, not just theft
  • Organizations must prove they know where sensitive data lives and who can access it

Recent enforcement actions have shown that organizations can face penalties even without a breach, simply for storing regulated data in unapproved locations or failing to enforce access controls consistently.

Automated data security policies address this gap by continuously evaluating:

  • Data sensitivity
  • Access scope
  • Storage location and residency
  • surfacing violations in near real time.

Three Data Security Policy Use Cases That Deliver Immediate Value

As organizations prepare for 2026, most start with policies that reduce data  exposure quickly.

1. Limiting Data Exposure and Ransomware Impact

Misconfigured access and excessive sharing remain the most common causes of data exposure. In cloud and SaaS environments, these issues often emerge gradually, and go unnoticed without automation.

High-impact policies include:

  • Sensitive data shared with external users: Detect files containing credentials, PII, or financial data that are accessible to outside collaborators.
  • Overly broad internal access to sensitive data: Identify data shared with “Anyone in the organization,” significantly increasing exposure during account compromise.

These policies reduce blast radius and help prevent data from becoming leverage in extortion-based attacks.

2. Enforcing Secure Data Storage and Handling (PCI DSS, HIPAA, SOC 2)

Compliance violations in 2025 rarely result from intentional misuse. They happen because sensitive data quietly appears in the wrong systems.

Common policy findings include:

  • Payment card data in application logs or monitoring tools: A persistent PCI DSS issue, especially in modern microservice environments.
  • Employee or patient records stored in collaboration platforms: PII and PHI often end up in user-managed drives without appropriate safeguards.

Automated policies continuously detect these conditions and support fast remediation, reducing audit findings and operational risk.

3. Maintaining Data Residency and Sovereignty Compliance

As global data protection enforcement intensifies, data residency violations remain one of the most common and costly compliance failures.

Automated policies help identify:

  • EU personal data stored outside approved EU regions: A direct GDPR violation that is common in multi-cloud and SaaS environments.
  • Cross-region replicas and backups containing regulated data: Secondary storage locations frequently fall outside compliance controls.

These policies enable organizations to demonstrate ongoing compliance, not just point-in-time alignment.

What Modern Data Security Policies Must Do (2026-Ready)

As teams move into 2026, effective data security policies share three traits:

  1. They are data-aware: Policies are based on data sensitivity - not just resource labels or storage locations.
  2. They operate continuously: Policies evaluate changes as data is created, moved, shared, or copied into new systems.
  3. They drive action: Every violation maps to a remediation path: restrict access, move data, or delete it.

This is what allows security teams to scale governance without slowing the business.

Conclusion: From Static Rules to Continuous Data Governance

Heading into 2026, automated data security policies are no longer just compliance tooling, they are a core layer of modern security architecture.

They allow organizations to:

  • Reduce exposure and ransomware risk
  • Enforce regulatory requirements continuously
  • Govern sensitive data across cloud, SaaS, and AI workflows

Most importantly, they replace reactive audits with real-time data governance.

Organizations that invest in automated, data-aware security policies today will enter 2026 better prepared for regulatory scrutiny, evolving threats, and the continued growth of their data footprint.

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Ward Balcerzak
Ward Balcerzak
December 17, 2025
3
Min Read

How CISOs Will Evaluate DSPM in 2026: 13 New Buying Criteria for Security Leaders

How CISOs Will Evaluate DSPM in 2026: 13 New Buying Criteria for Security Leaders

Data Security Posture Management (DSPM) has quickly become part of mainstream security, gaining ground on older solutions and newer categories like XDR and SSE. Beneath the hype, most security leaders share the same frustration: too many products promise results but simply can't deliver in the messy, large-scale settings that enterprises actually have. The DSPM market is expected to jump from $1.86B in 2024 to $22.5B by 2033, giving buyers more choice - and greater pressure - to demand what really sets a solution apart for the coming years.

Instead of letting vendors dictate the RFP, what if CISOs led the process themselves? Fast-forward to 2026 and the checklist a CISO uses to evaluate DSPM solutions barely resembles the checklists of the past. Here are the 12 criteria everyone should insist on - criteria most vendors would rather you ignore, but industry leaders like Sentra are happy to highlight.

Why Legacy DSPM Evaluation Fails Modern CISOs

Traditional DSPM/DCAP evaluations were all about ticking off feature boxes: Can it scan S3 buckets? Show file types? But most CISO I meet point to poor data visibility as their biggest vulnerability. It's already obvious that today’s fragmented, agent-heavy tools aren’t cutting it.

So, what’s changed for 2026? Massive data volumes, new unstructured formats like chat logs or AI training sets, and rapid cloud adoption mean security leaders now need a different class of protection.

The right platform:

  • Works without agents, everywhere you operate
  • Focuses on bringing real, risk-based context - not just adding more alerts
  • Automates compliance and fixes identity/data governance gaps
  • Manages both structured and unstructured data across the whole organization

Old evaluation checklists don’t come close. It’s time to update yours.

The 13 DSPM Buying Criteria Vendors Hope You Don’t Ask

Here’s what should be at the heart of every modern assessment, especially for 2026:

  1. Is the platform truly agentless, everywhere? Agent-based designs slow you down and block coverage. The best solutions set up in minutes, with absolutely no agents - across SaaS, IaaS, or on-premises and will always discover any unknown and shadow data
  1. Does it operate fully in-environment? Your data needs to stay in your cloud or region - not copied elsewhere for analysis. In-environment processing guards privacy, simplifies compliance, and matches global regulations (Cloud Security Alliance).
  1. Can it accurately classify unstructured data (>98% accuracy)? Most tools stumble outside of databases. Insist on AI-powered classification that understands language, context, and sensitivity. This covers everything from PDF files to Zoom recordings to LLM training data.
  1. How does it handle petabyte-scale scanning and will it  break the bank? Legacy options get expensive as data grows. You need tools that can scan quickly and stay cost-effective across multi-cloud and hybrid environments at massive scale.
  1. Does it unify data and identity governance? Very few platforms support both human and machine identities - especially for service accounts or access across clouds. Only end-to-end coverage breaks down barriers between IT, business, and security.
  1. Can it surface business-contextualized risk insights? You need more than technical vulnerability. Leading platforms map sensitive data by its business importance and risk, making it easier to prioritize and take action.
  1. Is deployment frictionless and multi-cloud native? DSPM should work natively in AWS, Azure, GCP, and SaaS, no complicated integrations required. Insist on fast, simple onboarding.
  1. Does it offer full remediation workflow automation? It’s not enough to raise the alarm. You want exposures fixed automatically, at scale, without manual effort.

  2. Does this fit within my Data Security Ecosystem? Choose only platforms that integrate and enrich your current data governance stack so every tool operates from the same source of truth without adding operational overhead. 
  1. Are compliance and security controls bridged in a unified dashboard? No more switching between tools. Choose platforms where compliance and risk data are combined into a single view for GRC and SecOps.
  1. Does it support business-driven data discovery (e.g., by project, region, or owner)? You need dynamic views tied to business needs, helping cloud initiatives move faster without adding risk, so security can become a business enabler.
  1. What’s the track record on customer outcomes at scale? Actual results in complex, high-volume settings matter more than demo promises. Look for real stories from large organizations.
  2. How is pricing structured for future growth? Beware of pricing that seems low until your data doubles. Look for clear, usage-based models so expansion won’t bring hidden costs.

Agentless, In-Environment Power: Why It’s the New Gold Standard

Agentless, in-environment architecture removes hassles with endpoint installs, connectors, and worries about where your data goes. Gartner has highlighted that this approach reduces regulatory headaches and enables fast onboarding. As organizations keep adding new cloud and hybrid systems, only these platforms can truly scale for global teams and strict requirements.

Sentra’s platform keeps all processing inside your environment. There’s no need to export your data; offering peace of mind for privacy, sovereignty, and speed. With regulations increasing everywhere, this approach isn’t just helpful; it’s essential.

Classification Accuracy and Petabyte-Scale Efficiency: The Must-Haves for 2026

Unstructured data is growing fast, and workloads are now more diverse than ever. The difference between basic scanning and real, AI-driven classification is often the difference between protecting your company or ending up on the breach list. Leading platforms, including Sentra, deliver over 95% classification accuracy by using large language models and in-house methods across both structured and unstructured data.

Why is speed and scale so important? Old-school solutions were built with smaller data volumes in mind. Today, DSPM platforms must quickly and affordably identify and secure data in vast environments. Sentra’s scanning is both fast and affordable, keeping up as your data grows. To learn more about these challenges read: Reducing Cloud Data Attack Risk.

Don’t Settle: Redefining Best-in-Class DSPM Buying Criteria for 2026

Many vendors are still only comfortable offering the basics, but the demands facing CISOs today are anything but basic. Combining identity and data governance, multi-cloud support that works out of the box, and risk insights mapped to real business needs - these are the essential elements for protecting today’s and tomorrow’s data. If a solution doesn’t check all 12 boxes, you’re already limiting your security program before you start.

Need a side-by-side comparison for your next decision?  Request a personalized demo to see exactly how Sentra meets every requirement.

Conclusion

With AI further accelerating data growth, security teams can’t afford to settle for legacy features or generic checklists. By insisting on meaningful criteria - true agentless design, in-environment processing, precise AI-driven classification, scalable affordability, and business-first integration - CISOs set a higher standard for both their own organizations and the wider industry.

Sentra is ready to help you raise the bar. Contact us for a data risk assessment, or to discuss how to ensure your next buying decision leads to better protection, less risk, and a stronger position for the future.

Continue the Conversation

If you want to go deeper into how CISOs are rethinking data security, I explore these topics regularly on Guardians of the Data, a podcast focused on real-world data protection challenges, evolving DSPM strategies, and candid conversations with security leaders.

Watch or listen to Guardians of the Data for practical insights on securing data in an AI-driven, multi-cloud world.

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Nikki Ralston
Nikki Ralston
Romi Minin
Romi Minin
December 16, 2025
3
Min Read

Sentra Is One of the Hottest Cybersecurity Startups

Sentra Is One of the Hottest Cybersecurity Startups

We knew we were on a hot streak, and now it’s official.

Sentra has been named one of CRN’s 10 Hottest Cybersecurity Startups of 2025. This recognition is a direct reflection of our commitment to redefining data security for the cloud and AI era, and of the growing trust forward-thinking enterprises are placing in our unique approach.

This milestone is more than just an award. It shows our relentless drive to protect modern data systems and gives us a chance to thank our customers, partners, and the Sentra team whose creativity and determination keep pushing us ahead.

The Market Forces Fueling Sentra’s Momentum

Cybersecurity is undergoing major changes. With 94% of organizations worldwide now relying on cloud technologies, the rapid growth of cloud-based data and the rise of AI agents have made security both more urgent and more complicated. These shifts are creating demands for platforms that combine unified data security posture management (DSPM) with fast data detection and response (DDR).

Industry data highlights this trend: over 73% of enterprise security operations centers are now using AI for real-time threat detection, leading to a 41% drop in breach containment time. The global cybersecurity market is growing rapidly, estimated to reach $227.6 billion in 2025, fueled by the need to break down barriers between data discovery, classification, and incident response 2025 cybersecurity market insights. In 2025, organizations will spend about 10% more on cyber defenses, which will only increase the demand for new solutions.

Why Recognition by CRN Matters and What It Means

Landing a place on CRN’s 10 Hottest Cybersecurity Startups of 2025 is more than publicity for Sentra. It signals we truly meet the moment. Our rise isn’t just about new features; it’s about helping security teams tackle the growing risks posed by AI and cloud data head-on. This recognition follows our mention as a CRN 2024 Stellar Startup, a sign of steady innovation and mounting interest from analysts and enterprises alike.

Being on CRN’s list means customers, partners, and investors value Sentra’s straightforward, agentless data protection that helps organizations work faster and with more certainty.

Innovation Where It Matters: Sentra’s Edge in Data and AI Security

Sentra stands out for its practical approach to solving urgent security problems, including:

  • Agentless, multi-cloud coverage: Sentra identifies and classifies sensitive data and AI agents across cloud, SaaS, and on-premises environments without any agents or hidden gaps.
  • Integrated DSPM + DDR: We go further than monitoring posture by automatically investigating incidents and responding, so security teams can act quickly on why DSPM+DDR matters.
  • AI-driven advancements: Features like domain-specific AI Classifiers for Unstructure advanced AI classification leveraging SLMs, Data Security for AI Agents and Microsoft M365 Copilot help customers stay in control as they adopt new technologies Sentra’s AI-powered innovation.

With new attack surfaces popping up all the time, from prompt injection to autonomous agent drift, Sentra’s architecture is built to handle the world of AI.

A Platform Approach That Outpaces the Competition

There are plenty of startups aiming to tackle AI, cloud, and data security challenges. Companies like 7AI, Reco, Exaforce, and Noma Security have been in the news for their funding rounds and targeted solutions. Still, very few offer the kind of unified coverage that sets Sentra apart.

Most competitors stick to either monitoring SaaS agents or reducing SOC alerts. Sentra does more by providing both agentless multi-cloud DSPM and built-in DDR. This gives organizations visibility, context, and the power to act in one platform. With features like Data Security for AI Agents, Sentra helps enterprises go beyond managing alerts by automating meaningful steps to defend sensitive data everywhere.

Thanks to Our Community and What’s Next

This honor belongs first and foremost to our community: customers breaking new ground in data security, partners building solutions alongside us, and a team with a clear goal to lead the industry.

If you haven’t tried Sentra yet, now’s a great time to see what we can do for your cloud and AI data security program. Find out why we’re at the forefront: schedule a personalized demo or read CRN’s full 2025 list for more insight.

Conclusion

Being named one of CRN’s hottest cybersecurity startups isn’t just a milestone. It pushes us forward toward our vision - data security that truly enables innovation. The market is changing fast, but Sentra’s focus on meaningful security results hasn't wavered.

Thank you to our customers, partners, investors, and team for your ongoing trust and teamwork. As AI and cloud technology shape the future, Sentra is ready to help organizations move confidently, securely, and quickly.

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