Karin Zano

Secure our World: Cybersecurity Awareness Month 2024

As we kick off October's Cybersecurity Awareness Month and think about this year’s theme, “Secure Our World,” it’s important to remember that safeguarding our digital lives doesn't have to be complex. Simple, proactive steps can make a world of difference in protecting yourself and your business from online threats. In many cases, these simple steps relate to data — the sensitive information about users’ personal and professional lives. As a business, you are largely responsible for keeping your customers' and employees’ data safe. Starting with cybersecurity is the best way to ensure that this valuable information stays secure, no matter where it’s stored or how you use it.

Keeping Personal Identifiable Information (PII) Safe

Data security threats are more pervasive than ever today, with cybercriminals constantly evolving their tactics to exploit vulnerabilities. From phishing attacks to ransomware, the risks are not just technical but also deeply personal — especially when it comes to protecting Personal Identifiable Information (PII).

Cybersecurity Awareness Month is a perfect time to reflect on the importance of strong data security. Businesses, in particular, can contribute to a safer digital environment through Data Security Posture Management (DSPM). DSPM helps businesses - big and small alike -  monitor, assess, and improve their security posture, ensuring that sensitive data, such as PII, remains protected against breaches. By implementing DSPM, businesses can identify weak spots in their data security and take action before an incident occurs, reinforcing the idea that securing our world starts with securing our data.

Let's take this month as an opportunity to Secure Our World by embracing these simple but powerful DSPM measures to protect what matters most: data.

5 Cybersecurity Tips for Businesses

1. Discover and Classify Your Data: Understand where all of your data resides, how it’s used, and its levels of sensitivity and protection. By leveraging discovery and classification, you can maintain complete visibility and control over your business’s data, reducing the risks associated with shadow data (unmanaged or abandoned data).
2. Ensure data always has a good risk posture: Maintain a strong security stance by ensuring your data always has a good posture through Data Security Posture Management (DSPM). DSPM continuously monitors and strengthens your data’s security posture (readiness to tackle potential cybersecurity threats), helping to prevent breaches and protect sensitive information from evolving threats.
3. Protect Private and Sensitive Data: Keep your private and sensitive data secure, even from internal users. By implementing Data Access Governance (DAG) and utilizing techniques like data de-identification and masking, you can protect critical information and minimize the risk of unauthorized access.
4. Embrace Least-Privilege Control: Control data access through the principle of least privilege — only granting access to the users and systems who need it to perform their jobs. By implementing Data Access Governance (DAG), you can limit access to only what is necessary, reducing the potential for misuse and enhancing overall data security.‍
5. Continual Threat Monitoring for Data Protection: To protect your data in real-time, implement continual monitoring of new threats. With Data Detection and Response (DDR), you can stay ahead of emerging risks, quickly identifying and neutralizing potential vulnerabilities to safeguard your sensitive information.

How Sentra Helps Secure Your Business’s World

Today, a business's “world” is extremely complex and ever-changing. Users can easily move, change, or copy data and connect new applications/environments to your ecosystem. These factors make it challenging to pinpoint where your data resides and who has access to it at any given moment. 

Sentra helps by giving businesses a vantage point of their entire data estate, including multi-cloud and on-premises environments. We combine all of the above practices—granular discovery and classification, end-to-end data security posture management, data access governance, and continuous data detection and response into a single platform. To celebrate Cybersecurity Awareness Day, check out how our data security platform can help improve your security posture.